Otherside Brewing Co is a boutique craft beer company which begun in Fremantle. With its success, it soon out-grew its original facilities and sought to find a new premise to operate from. The owners in developing their business plan required a premise large enough to meet their intended production capacity but also incorporate a cellar door component, a feature which was common across other successful craft brewers throughout Australia based on market research.
With the growing interest in craft beer and also the continued strength of the home brewing industry, it was clear that there is strong interest amongst beer fanatics to visit the place of manufacture and to taste the beer at its freshest. Additionally from a branding perspective, the cellar door experience was intrinsic to the success of the brand, in that if patrons had a positive cellar door experience then this would reflect positively on the brand.
Unfortunately, avant-garde businesses and Council town planning provisions rarely align and the cellar door component as a land use was initially deemed to be inappropriate based on the service commercial zoning and predominantly industrial nature of the locality that is Myaree. However, Dynamic Planning was successful in navigating through the planning provisions in collaboration with the City of Melville officers in obtaining approval for the cellar door which now operates as a popular addition to the brewery.